Current:Home > ScamsBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -FundTrack
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-14 02:47:47
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (41)
Related
- North Carolina justices rule for restaurants in COVID
- Parents honor late son by promoting improved football safety equipment
- Wildfire risk again in Hawaii: Forecasters warning about dryness and winds
- Alabama lawmaker agrees to plead guilty to voter fraud
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Aaron Rodgers’ quest to turn Jets into contenders is NFL’s top storyline entering the season
- A federal judge strikes down a Texas law requiring age verification to view pornographic websites
- 14-year-old accused of trying to drown Black youth in pond charged with attempted murder
- North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
- Gwyneth Paltrow Calls Out Clickbaity Reaction to Goop's Infamous Vagina Candle
Ranking
- Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
- Rifle slaying of a brown bear in Italy leaves 2 cubs motherless and is decried by locals, minister
- Families face waiting game in Maui back-to-school efforts
- 1 killed, 3 injured after shooting at Texas shopping center; suspected shooter dead
- Skins Game to make return to Thanksgiving week with a modern look
- Justice Clarence Thomas reports he took 3 trips on Republican donor’s plane last year
- Canada issues US travel advisory warning LGBTQ+ community about laws thay may affect them
- Circle K has a 30-cent discount per gallon of gas on Thursday afternoon. How to get it.
Recommendation
Woman dies after Singapore family of 3 gets into accident in Taiwan
Car bomb explosions and hostage-taking inside prisons underscore Ecuador’s fragile security
He collapsed in 103 degree heat working his Texas UPS route. Four days later he was dead.
2 dozen falls and 11 injuries: More than 85,000 high chairs recalled in US and Canada
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
FBI updates photo of University of Wisconsin bomber wanted for 53 years
Grammy-winning British conductor steps away from performing after allegedly hitting a singer
'Extremely dangerous' convicted murderer escapes from prison: DA